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There's no doubt that donning a bikini at the beach can be a form of seduction—when wearing a Hot-As-Hell 'kini, it's best to have the fire department on standby, because their suits are smoldering. As a company, HAH is a unique mashup of eco-champion and sex bomb symbol—they did start out as an intimates brand, after all. Sensual details like all-natural styles (there's no padding or structure in these suits, just second-skin fabric hugging every curve) and super-sexy silhouettes make for a carefree, body-conscious collection that also has a conscience: each collection is crafted as sustainably as possible, with many of the suits crafted from an eco-friendly fabric that's mostly PTT, a polymer made from corn syrup. Saving the planet has never been sexier. 

 

Mother Nature was the muse for the Spring 2017 Le Jardin collection—dreamy botanicals and an ethereal color palette abound. 

 

 

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This streamlined wrap top is classic HAH—pared down and body-skimming with super femme appeal.

 

 

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Now do you see where the name comes from? #smokin. 

 

 

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Utterly cheeky. 

 

 

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The rear view of the Hahp 2 It one-piece—talk about a strappy situation. 

 

 

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The HAH multi-wear top is a signature. This bandeau and the Trick-ini top can be worn multiple ways to maximize their potential. 

 

 

The Hi-kini bottom takes high-waisted retro styling and rockets it into the present.