It all started with a stone. When Ayca and Zeynep Sadikoglu, the twin sisters behind Istanbul-based OYE swimwear, began embellishing their own swimwear with opulent stones they discovered on a trip to India, the interest from friends and stylish acquaintances was unstoppable. The sisters founded OYE (an acronym for "open your eyes") swimwear in 2007, and have been honing their unique, bold design style ever since.
The hallmark of an OYE suit is a substantial silhouette with dramatic details—think cutouts, keyholes, elaborate criss-cross overlays and edgy embellishments. We've never seen one-piece swimwear so sexy and yet also so insanely wearable at the same time. Luxury Italian fabrics lend the suits a silky, smooth sheen and a superb stretch and fit, ensuring a long life of wear.
While there are so many details that set OYE apart from other swimwear collections, it's the attention paid to luxurious detailing and the suits' inherent style that really make them eye-catching. Crafted with as much detail as couture, the pieces easily transition to streetwear, taking on new life and giving a new versatility to swimwear that we wish more brand would consider. Globally aware and creatively imagined, OYE swimsuits hold a special place in our wardrobes, walking the line between gorgeous swimwear and stylish layering pieces. Don't you want one for yourself? Our OYE flash sale is live right now!