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14 Dec

Why We're Joining The Abysse Revolution

Posted by Bikini Owner

 

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Abysse designer Hanalei Reponty

A pitch-perfect Instagram is a rollicking mash-up of form and function. Too many product shots feels sales-y, too much perfection just feels out of our league. What gets us every time about the way wetsuit wunderkind Abysse uses the medium is that it's art and commerce at its best. Founder Hanalei Reponty is an eco-aware water goddess who walks the line between tomboy and glamour gal, and the way she takes us along on her wild, Tahitian ride is a visual experience worth checking out. There are awe-inspiring ocean shots and super close-ups of awesome details. It helps us get the brand, and also gets us out of our heads in the best way possible. Here are 7 examples of how they're nailing it.  

 

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Neoprene chic in action: why don't all wetsuits look this cool?

 

A photo posted by ABYSSE (@abysseofficial) on

 

Peppered in with swim shots are amazing snaps like this, of the world's largest underwater sculpture. Culture fix, found. 

 

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The beach vibes are always this strong. 

 

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Of course they do SUP yoga. #goals

 

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Functional details from the Bell top up close—smart design like this is what powers Abysse suits. 

 

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And finally, this. If Stevie Nicks surfed, she'd live in the Wynona fringe one piece.