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08 Feb

Swimwear Debuts

Posted by Bikini Owner

Summer's coming (seriously.) And if you don't want to wait for summer, we're hoping there's a tropical getaway in your near future. Either way, these five new swimwear brands are heating up pools from here to Bali — check them out for the latest word on what to wear. 

For Love and Lemons swim

For Love & Lemons debuts their first-ever swimwear collection, which follows the flirty signature style of the brand’s ready-to-wear collections. Lingerie-like detailed bikinis and one-piece suits in lace and other novelty fabrics are all the buzz.


Hot As Hell Swimwear

Hot-As-Hell (HAHT) is one of those brands that instantly gets social media recogniztion from beach lifestyle influencers – including A Bikini A Day and Rocky Barnes – with its itty-bitty silhouettes and classic ’90s references. And with a sustainability initiative and a commitment to streamlined, super-wearable pieces, this collection will surely find even more fans offline. 


Amaio Swim

Amaio Swim is a luxury swimwear brand that cares – simple as that. Aside from its high-end haute couture concepts and top-notch fabrications, this classy collection promotes global awareness through its humanitarian campaigns. A win-win situation.


Heidi Klum swimwear

Another supermodel-gone-designer surfaces in the swimwear market. This time around, creative director Heidi Klum partners with lingerie brand Bendon to bring Heidi Klum Swim, a collection that’s bound to sell out. This highly anticipated capsule has only been spotted on social media, but look for it to come to stores this summer. Expect clean lines and understated prints for a contemporary take on bikinis and one-piece suits.


Calvin Klein Swimwear

Cult classic fave Calvin Klein dips back into to swimwear this spring with a ’90s simplicity that’s so Calvin. Sneak peaks show logo-infused suits with body-conscious fits.