See Beyoncé's New Athleisure Line!
Beyoncé has been very, very busy. Her latest enterprise: a just-announced-today 200-piece line of activewear for women. Dubbed Ivy Park, this sleek line of workout gear will run from around $30 to $200 and features a variety of modified sportswear styles, such as leggings in three rises, crop tops, drop arm tees, sweatshirts, and technical jackets. Kate Hudson, eat your heart out.
According to USA Today, this is Beyonce's first joint venture with Sir Philip Green, the billionaire retailer behind Topshop and other brands. Based on the photo evidence (read: three-image Insta stream), it looks like Beyonce's addition to the athleisure trend is right on the mark. Did you expect any less? Get it in stores April 14.