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24 Aug

Miami Swimweek Review: Mara Hoffman

Posted by Bikini Owner in Mara Hoffman, Miami Swimweek Review

Whoever did the location scouting for Mara Hoffman's 2016 collection needs a raise, stat — we're guessing that no other brand will pair its new looks with the place in which they presented them as well as the New York-based line. Casa Casuarina — also known as the Versace Mansion, as it was owned by the fashion designer Gianni Versace before his death — is an ornate Mediterranean Revival masterwork, elaborately decorated with tilework and other luxury accoutrements, befitting its current use as a luxury boutique hotel and event space. 

It was, in any case, the perfect setting for Hoffman's latest collection — not least because the designer's chief point of inspiration: Morocco. Models lounged on and around traditional Moroccan décor, with a jaw-dropping mosaic-tiled pool in the background. A high-profile show, Hoffman drew the A-list of the swimwear world, including Rocky Barnes, Joy Corrigan, Mia Moretti, and Kelly Framel. All were on hand to get a close look at Hoffman's intricate prints: abstract geos, desert plants and florals.

Other aspects of the collection were equally inventive, as Hoffman played with silhouettes and shapes — off-shoulder, one-shoulder, waist cut-outs, a variety of high necklines — as well as embellishments, including ruffles, intricate beadwork, crochet, and hyper-detailed embroidery. She also introduced an array of high-waist bottoms, one-pieces, and multiple kaftans — all of which turned the well-worn cliché of Talitha Getty-style Morocco chic on its head, leaving us with a collection that felt insanely rich but also undeniably modern. Watch out for this collection — it's going to show up on the pages of the world's chicest magazines (and along its coolest pools) in the months to come.