Find Your Bra Size With This New App
It seems almost inevitable that bras are hard to fit and impossible to perfectly size. That is where ThirdLove comes in, an app that claims to be able to calculate your correct bra size with their patented technology. All you have to do is use the app to take a few tank-top photos of your bust, which the app then analyzes as a 3-D object and assigns your perfect size.
Husband and wife team Heidi Zak and David Spector founded ThirdLove, the start up company behind this idea, because of research that indicates that 85% of women are wearing the wrong bra size. With the help of scientist Ara Nefian, who works with the Intelligent Robotics Group at NASA, they created an app that aims to defeat this problem.
The company claims that if you use their app to take two tank-top clad photos of yourself, the app will calculate your best bra size and then recommend products from their store that fit perfectly. You can even log in from a computer once the app determines your perfect size.
ThirdLove works by instructing you to stand in front of a mirror with your phone at your bellybutton and then directs you to move the phone right, left, and again until finally the app says that it has a complete image. It also does the same thing to get a sideways perspective. It is much like taking a panoramic photo.
After you complete this process, the app redirects you to their store, with a customized list of products that are in your size.
Nefian, who consulted on the project as part of their engineering team, is not explaining how the technology works. But she did say that the back end of the application uses computer vision, body modeling, and machine learning by using the iPhone as a sort of calibration for estimating the size of a 3-D object.
From what has been reported so far, it seems that ThirdLove is an effective app that helps real women find the correct bra size (they offer industry sizes A-E and signature 1/2 cups for people who fall between traditional cup sizes). They have a personalized user experience with affordable products offered in many colors and sizes, with cute accents like lace and delicate bows. They also have discounts if you sign up, a generous return policy, and free shipping for orders over $39.
Also, if you don’t want to use their bra fitting technique, you can still find bras in what they call your “industry size” by selecting from the menu next to each product.
ThirdLove has already raised $5.6 million dollars from its investors and already has plans to expand into intelligently fitting other types of clothing. It also helps that they have a fashion blog that is quickly increasing in popularity. With their revolutionary technology, ThirdLove is quickly becoming a hit in the app store.
What do you think? Would you use this app to determine your bra size? Tell us in the comments section below.