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29 May

The Hot New Swim Line You Need to Know About

Posted by Bikini Owner in Midsommar, Swim

With a name like Midsommar Swim, you'd expect the line of super-mod suits to hail from Stockholm or Cophenhagen. On the contrary, this Scandi-inspired, clean-lined collection hails from sunny Los Angeles and couldn't be more California cool. With of-the-moment details and classic shapes, the line meets all of our must-have-it-now qualifications, with the suits below high up on the list. 

Kind of retro, totally modern and utterly cool. That's the Midsommar girl. 

The rear-view ruffles on the Laurel are drop-dead sexy in a demure, alluring way. 

Lace-up, high-waisted briefs—we'd no idea how badly we needed these. 



Meet the Montana — the sexiest (and most wearable) one-piece on the planet.  

A totally new way to bandeau: the Sunset boasts chic arm ties. 

The Melrose top and Decker bottom make up an utterly simple bikini combo that work for virtually anyone.