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19 Dec

Here's How to Wear Pantone's Color of 2017 at the Beach

Posted by Bikini Owner

Pantone's just announced its Color of the Year for 2017: Greenery. Though a drastic change from last year’s pastel palette, this botanical hue feels right to us: The color is said to “provide us with reassurance we yearn for amid tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, it symbolizes the reconnection we seek with nature, one another and a larger purpose.” We see changes coming with a mood and attitude to revive, renew and refresh— perhaps healthy dietary resolutions, environmental activism, and outdoor trends.

Expect this earthy shade to appear everywhere in fashion — in particular, bikini brands get it right with leafy patterns and nature motifs. Here’s how to pull it off.


1. Nirvanic Taiyo top, $87.50  and Kona bottom, $87.50

2. Made By Dawn Coral top, $72 

3. Camila Swimwear San Andres bikini, $120

4. Aqua Bendita Bendito Tucán bottom, $90 Image Map