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29 Sep

Behind The Label: Luli Fama

Posted by Bikini Owner

luli fama

Is there a better place to create a swimwear line than Miami? The bright blue sea, pristine sand, and blistering nightlife all mix together to create a hotbed of creativity and inspiration. So there's no question as to why one of our fave swim lines, Luli Fama, exists, since it was born out of the chaos and charisma of our favorite beach town. Founders Lourdes "Luli" Hanimian and her brother-in-law Augosto Hanimian have created a collection that bursts with color and high-style detail, with incredible embellishments which turn the beach into an impromptu runway. Cuban-born Luli brings a tropical flair to her swim sensibility, as well as a super detail-oriented focus—she hand-picks the models for her shows season after season. A Miami mainstay, especially on Ocean Drive, Luli brings the vibrancy of South Beach to each and every piece. 

The Luli Fama bottom is a thing of swimwear myth: skimpy, sexy,  and utterly wearable, the wavy trim and scrunch detail have become an iconic signature. Also always present? Gorgeous embellishments like crystals, crochet details and lattice-like woven elements, all of which add a degree of bespoke glamour. Lively prints are another Luli Fama style stamp, of course, because solids are great, but prints are always better, right? The suits have graced the pages of Sports Illustrated on models like Chanel Iman and star sightings in Luli pieces include Kate Hudson, Jennifer Aniston and Shakira, as well as supermodels Adriana Lima and Bar Rafaeli. 

Luli Fama suits are crafted from shape-enhancing fabrics that fit beautifully, wear wonderfully, and empower the wearer with a charge of self-confidence — something Luli herself thinks is the most important part of beauty. We tend to agree.